{"title":"New In","description":"\u003cp\u003eDiscover our latest range of makeup bags, designed to keep your beauty essentials stylishly organised. Whether you're at home or on the go, our collection offers a variety of options to suit your beauty routines, including our flat lay drawstring bags, box bags, brush holders and makeup pouches all in beautiful new colours and prints.\u003c\/p\u003e\n\u003cp\u003eOur newest drops always go quickly and won't always restock so be quick!\u003c\/p\u003e\n\u003cp\u003eShop new in makeup bags now!\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/theflatlayco.com\/collections\/bestsellers\"\u003eBestsellers\u003c\/a\u003e, \u003ca href=\"https:\/\/theflatlayco.com\/collections\/trending\"\u003eTrending\u003c\/a\u003e, \u003ca href=\"https:\/\/theflatlayco.com\/collections\/matching-sets\"\u003eMatching Sets\u003c\/a\u003e, \u003ca href=\"https:\/\/theflatlayco.com\/collections\/all\"\u003eAll Products\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"jelly-essential-makeup-pouch-yellow-hibiscus","title":"Jelly Essential Makeup Pouch - Yellow Hibiscus","description":"\u003cp\u003eDesigned for the essentials. Holds chunky palettes and your go-to cosmetics. Longer and shallower than typical makeup bags for easier access. Made from wipeable, splashproof jelly PVC - perfect for products that might leak or spill. Zips closed to keep everything secure. Made for your handbag, gym bag, or as a partner to your main makeup bag.\u003c\/p\u003e\n\u003cp\u003ePart of our Resort collection. Red Lily, Pink Lily, and Yellow Hibiscus - statement tropical flowers meet bold colour. Designed for holidays, poolside, and packing for somewhere warm.\u003c\/p\u003e","brand":"The Flat Lay Co.","offers":[{"title":"Default Title","offer_id":55201836401025,"sku":"FLCEP-YHIB","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/4798\/5188\/files\/2026_02_26_THEFLATLAYCO22538.jpg?v=1777294474"},{"product_id":"mini-keyring-tote-cape-cod","title":"Mini Keyring Tote - Cape Cod","description":"\u003cp\u003eMade for your smallest essentials. Holds lip balm, hair ties, cards, or whatever you need close by. Zips closed to keep things secure. Clips onto your keys, handbag, or gym bag so everything's within reach. Compact, lightweight, and made for on-the-go.\u003c\/p\u003e\n\u003cp\u003ePart of our Tote collection. Country Club in forest green, Cape Cod in navy, and Strawberries \u0026amp; Cream in pink - inspired by New England summers and tennis club style.\u003c\/p\u003e","brand":"The Flat Lay Co.","offers":[{"title":"Default Title","offer_id":55201852522881,"sku":"FLCMK-CAP","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/4798\/5188\/files\/2026_04_21_THEFLATLAYCO23687.jpg?v=1780307849"},{"product_id":"flat-lay-makeup-box-bag-cape-cod","title":"Flat Lay Makeup Box Bag - Cape Cod","description":"\u003cp\u003eOpens wide into a tray. See all your makeup at once - no more rummaging. Holds its shape when open, and closes with a zipper to keep everything secure. Made for your dressing table, hotel bathrooms, gym lockers, or getting ready on your bedroom floor.\u003c\/p\u003e\n\u003cp\u003ePart of our Tote collection. Country Club in forest green, Cape Cod in navy, and Strawberries \u0026amp; Cream in pink - inspired by New England summers and tennis club style.\u003c\/p\u003e","brand":"The Flat Lay Co.","offers":[{"title":"Default Title","offer_id":55201864581505,"sku":"FLCMB-BX-CAP","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/4798\/5188\/files\/CEB18886.jpg?v=1781270683"},{"product_id":"mini-keyring-tote-country-club","title":"Mini Keyring Tote - Country Club","description":"\u003cp\u003eMade for your smallest essentials. Holds lip balm, hair ties, cards, or whatever you need close by. Zips closed to keep things secure. Clips onto your keys, handbag, or gym bag so everything's within reach. Compact, lightweight, and made for on-the-go.\u003c\/p\u003e\n\u003cp\u003ePart of our Tote collection. Country Club in forest green, Cape Cod in navy, and Strawberries \u0026amp; Cream in pink - inspired by New England summers and tennis club style.\u003c\/p\u003e","brand":"The Flat Lay Co.","offers":[{"title":"Default Title","offer_id":55201866678657,"sku":"FLCMK-COU","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/4798\/5188\/files\/CEB18561.jpg?v=1781269927"},{"product_id":"mini-keyring-pouch-espresso","title":"Mini Keyring Pouch - Espresso","description":"\u003cp\u003eInspired by our popular Padded Essential Pouch, this mini version is made for your smallest but most important essentials. With the same soft, squishy design you love, it’s perfect for lip balm, hair ties, or on-the-go must-haves. Finished with a secure zip and a sturdy clip, it attaches easily to your keys or bag- so your essentials are always within reach.\u003c\/p\u003e","brand":"The Flat Lay Co.","offers":[{"title":"Default Title","offer_id":55201867006337,"sku":"FLCMK-ESP","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/4798\/5188\/files\/Copyof2026_01_16_THEFLATLAYCO_ECOM20894.jpg?v=1778071236"},{"product_id":"mini-keyring-pouch-patisserie","title":"Mini Keyring Pouch - Patisserie","description":"\u003cp\u003eInspired by our popular Padded Essential Pouch, this mini version is made for your smallest but most important essentials. With the same soft, squishy design you love, it’s perfect for lip balm, hair ties, or on-the-go must-haves. Finished with a secure zip and a sturdy clip, it attaches easily to your keys or bag- so your essentials are always within reach.\u003c\/p\u003e","brand":"The Flat Lay Co.","offers":[{"title":"Default Title","offer_id":55201867399553,"sku":"FLCMK-PAT","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/4798\/5188\/files\/2026_01_16_THEFLATLAYCO_ECOM20891_V2.jpg?v=1778070700"},{"product_id":"mini-keyring-tote-strawberries-cream","title":"Mini Keyring Tote - Strawberries \u0026 Cream","description":"\u003cp\u003eMade for your smallest essentials. Holds lip balm, hair ties, cards, or whatever you need close by. Zips closed to keep things secure. Clips onto your keys, handbag, or gym bag so everything's within reach. Compact, lightweight, and made for on-the-go.\u003c\/p\u003e\n\u003cp\u003ePart of our Tote collection. 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Country Club in forest green, Cape Cod in navy, and Strawberries \u0026amp; Cream in pink - inspired by New England summers and tennis club style.\u003c\/p\u003e","brand":"The Flat Lay Co.","offers":[{"title":"Default Title","offer_id":55201872118145,"sku":"FLCMB-BX-COU","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/4798\/5188\/files\/CEB18452_1.jpg?v=1782336261"},{"product_id":"jelly-flat-lay-makeup-box-bag-red-lily","title":"Jelly Flat Lay Makeup Box Bag - Red Lily","description":"\u003cp\u003eOpens wide into a tray. See all your makeup at once - no more rummaging. Made from wipeable, splashproof jelly PVC - perfect for sunscreen, oils, and anything that might leak. Holds its shape when open, and zips closed to keep everything secure. Made for poolside, beach bags, hotel bathrooms, or wherever you need splashproof storage.\u003c\/p\u003e\n\u003cp\u003ePart of our Resort collection. 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